Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||2086||1996||Pepsi conducted a study that found that total amount of soda purchased was limited not by taste preferences but by consumers' ability to bring the product home. Pepsi focused on packaging, replaced glass w/ plastic, had new multipacks.|
|2||3500||2002||Palm Inc has lured engineers from Motorola and Nokia to shrink the handhelds, make them lighter and increase their battery life to attract business travelers.|
|3||3571||1988||Compaq's laptop is "luggable"–at 20 pounds, it is portable but too big and heavy to balance on a lap.|
|4||3571||1999||At the light end of the PC laptop market is a group of machines weighing just three or four pounds. At the heavy end weights approach 10 pounds.|
|5||3571||2002||The Palm-based Sony Clie PEG-SJ30 has a color screen and expandable memory. It is lightweight. Its slow processor struggles with video and multimedia games but still images can be edited.|
|6||3571||2004||Three companies, OQO, Vulcan, and Antelope Technologies are making tiny computers. They're all less than 6 inches wide and weigh less than a pound, but pack all the punch of a big PC.|
|7||3572||2003||For nearly 16 years, floppy drives have remained the same. However, the floppy drive may have finally met its match in small, high-capacity storage devices called USB flash memory drives. They pack 16 MB or more of storage into a thumb-sized device that many companies sell as a key chain accessory. But, unlike cheap floppy disks, a low-end 16 MB USB drive costs about $20.|
|8||3600||1988||Beverly Hills Motoring Accessories sells a 14 lb. portable fax machine for use with cellular phones. It plugs into a car cigarette lighter.|
|9||3639||1988||Regina found a way to attach a hose to upright cleaners, which people could pull out to vacuum drapes or the ceiling for under $100. Competitors' uprights had to be turned upside down and have separate pieces attached to do the same thing.|
|10||3651||2002||The portable MP3 players' music files were stored on flash memory, making players light, compact and skip-proof. But the high cost of flash memory limited storage capacity. Fast forward to October 2001, when Apple introduced the iPod with a 5-GB hard drive, enough capacity for about 1,000 songs. The iPod wasn't the first hard-drive portable music player, but the iPod was the first that was small and light enough to rival flash-memory players.|
|11||3651||2002||The Rio Riot digital music player, which is Windows and Mac compatible, is a decent portable jukebox and comes from Sonicblue, the company that makes the market-leading flash MP3 players. The player is about the same size as a paperback book and weighs 10 ounces.|
|12||3651||2002||New flash memory players like the 192-MB $250 Rio 900 or Creative's $170, 128-MB MuVo hold two to six hours of music and are very small and portable.|
|13||3711||1989||Chrysler pioneered power steering in 1951, which allowed customers to drive more comfortably and with less energy in. Today 97% of all cars have power steering.|
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