Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|Pepsi has introduced a raft of new products, most bearing the Pepsi or Mountain Dew names. So far, its biggest hit has been cherry-flavored, caffeine-loaded Mountain Dew Code Red.
|Samsonite's new Piggyback Silhouette 4 suitcase has a handle that pulls up to allow the suitcase to be pulled along horizontally and carry other bags.
|Palm has introduced a personal digital assistant that's very small. It won't send faxes, collect E-mail, or track expenses unlike some other PDA's, but it organizes and synchronizes with PCs.
|Sony's new Video Walkman is only 2 1/2 lbs., so that you can carry it around with you easily.
|Truck-maker Paccar has built a reputation for being ahead of the curve when it comes to new technology. It was one of the first companies in the industry to build trucks with ergonomically correct cabs.
|Tumble Forms' rehab equipment fits into a single bag that can be transported from home to home by visiting physical and occupational therapists.
|The rise of expeditionary tricycles are becoming tools for outdoor adventures for adults. One of Greenspeed's, the largest manufacturer, expeditionary tricycles, for instance, has 72 speeds and costs $3,800.
|A typical Iridium Satellite portable phone, the 9505, is 6 inches tall, 2 and a half inches wide and 2 inches thick. It looks similar to a cell phone, weighs 13 ounces and can offer nine continuous hours of talk time or 24 hours on standby.
|Intuit's Quicken lets you enter the transaction into PocketQuicken. That is a version of Quicken that sells separately for $40 and runs on the Palm. You'll see right then what effect your new car will have on your wallet.
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