Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.
2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product
|1||0||1988||Prab has two new robot aides for the handicapped. One helps stroke & accident victims perform rehabilitative exercises. The second makes phone calls, hooks up with data banks, and does programming, accounting & design on verbal orders.|
|2||3524||1988||Technical has new Lawn Ranger, a self-propelled robotic lawn mower that uses a patented sensor guidance system to detect uncut grass, & a computer to direct the machine to the area needing a cut.|
|3||3711||2004||The Nissan March has swivel seats and a motorized crane to lift a walker or wheelchair into a trunk. Toyota has come up with a car seat that doubles as a wheelchair; it can be moved in and out of the car. Japan's population is aging so rapidly that by 2010, one out of every four Japanese citizens will be 65 or older. Currently, the market for specialized cars is tiny, at less than 1% of all vehicles sold, and few will guess how big it might become.|
|4||3711||2004||Japan's car makers may not find it easy to sell their elderly-friendly specialized cars in the U.S. U.S. car makers have largely ceded that business to customizing companies that refit finished cars and sell them through mobility dealers. Most car companies offer a $1,000 subsidy to customers who can prove special needs, money that is used to defray the cost of customizing the car.|
|5||3711||2004||Nissan's Autech subsidiary is supplying General Motors Corp. with the technology for "Sit-N-Lift" GM's electrically powered chair, operated by a handheld remote, that extends out of the vehicle and lowers for easier entry and exit. GM says the product is available on its Chevy Venture and Pontiac Montana minivans.|
|6||3845||1990||A new wheelchair lets users exercise while in it. The chair strengthens leg muscles and allows blood that's normally pooled in the lower legs to move upstream, reducing swelling and lowering the risk of pressure sores.|
|7||4813||1993||Jabar has a new compact, hands-free earpiece that allows you to both hear and speak.|
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