Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

A. Physical state of the individual customer: Segments of the general customer population may have different characteristics of sizes and of their ability or disability.

2. Ability/Disability: Segment customers according to the customer's ability or difficulty in physically using the product


No. SIC Year Note
1 3699 2000 Gameboy has stayed close to its roots. "We've always tried to keep it simple." Gameboy Advance is a new product that is a move up in technology. The screen, moved from vertical to horizontal, is 50% larger than the current one. Its central processing unit is more powerful. The system also improves on multiplayer functions.

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