Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
1. Physical conditions where product is used
Conditions of temperature and weather
|Procter & Gamble has stated that regular Tide will remain the dominant brand because many consumers are unlikely to change their washing habits. The maker of lower-costing Purex claims that customers don't want a separate detergent for cold water, they want a detergent that will work well in all types of water. Purex is now being marketed as a detergent that works well in all temperatures, but even better in cold water than before.
|Gore-Tex found a way to make Teflon into a waterproof, breathable material. It rapidly stretches a Teflon tape, creating a membrane filled with microscopic holes. By controlling the stretch you can control the holes, making them small enough to keep out water.
|The Flexor cold-weather ski glove provides terrific dexterity. Improved ergonomics halves the energy needed to grip a ski pole.
|Company developed blow-molded plastic bottles that don't shrivel at high temperatures for customers such as Ocean Spray and Gatorade.
|Code-named Tualatin, the new Pentium III will be the world's first high-volume chip built with an advanced manufacturing process known as .13 micron. That means its circuits will be significantly smaller than those on the .18-micron Athlon 4.
|Since being purchased by Vail Resorts in May 2002, Heavenly has invested more than $15 million in capital improvements and plans to spend another $25 million by 2005. The idea is to make Tahoe's largest ski resort more of a Vail-like destination resort. The resort has renovated lodges and added a 15-acre beginner area at the top of the gondola, a high-speed lift on the California side of the mountain and more powerful snow-making equipment among other improvements.
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