Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used
1. Physical conditions where product is used
Conditions of bouncing and jarring
|1||2389||1998||Thor-Lo has specially designed socks for each of 11 different sports. The socks are engineered and designed to shoe type, type of surface, environment and climate factors, and foot kinetics.|
|2||3679||1988||RCA's "deluxe video tripod" has an adjustable-tension platform with "fluid effect" for smooth panning. Sony's "monopod" offers more flexibility & resembles a giant golf tee.|
|3||3751||1993||The Stumpjumper FS is probably one of the smoothest off-the-shelf (no special ordering) mountain bikes around. Its oil-and-air suspension system can be adjusted for different riding conditions.|
|4||3944||1993||The new Snakeboard has two, not just one, independently pivoting platforms, to make it more maneuverable.|
|5||4512||1987||Planes are being built with changes sought by passengers, including larger overhead storage bins, handrails above seats, more on-board telephones and fresher air cabins.|
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