Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
1. Physical conditions where product is used
Conditions of fire and extreme heat
|1||2099||1987||Metallic-coated paperboards placed under food help concentrate energy to keep breaded fish & pizza crusts crisp in the microwave. Campbell has a metallic-coated box that traps microwaves to grill grilled-cheese sandwiches.|
|2||2111||1978||Dixie Yarns introduced fire-retardant cotton yarns in 1978.|
|3||2299||2003||Fireproof CarbonX costs Chapman Innovations $19 per yard, approximately 20% more than DuPont's Nomex. Steelmaker Nucor is willing to pay this high price for its workers, and Oakley is using CarbonX in a line of boots for racecar drivers.|
|4||3400||2002||All-Clad fuses layers of aluminum and stainless steel onto the bottoms and sides of its pans and sells four other variations, including one with copper sandwiched inside. The layers make for exceptionally even heat distribution. The pots work so well that most customers don't mind if some of the products can't fit in the dishwasher.|
|5||3715||1998||Volvo said that the new Volvo 660 will feature an optional smoke detector. Research shows that the most common type of truck fire is an electrical fire which can go undetected for a long period of time.|
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