Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

B. Physical state of the location where the product is purchased or used.

1. Physical conditions where product is used

Conditions of fire and extreme heat

No.	SIC	Year	Note
1	2099	1987	Metallic-coated paperboards placed under food help concentrate energy to keep breaded fish & pizza crusts crisp in the microwave. Campbell has a metallic-coated box that traps microwaves to grill grilled-cheese sandwiches.
2	2111	1978	Dixie Yarns introduced fire-retardant cotton yarns in 1978.
3	2299	2003	Fireproof CarbonX costs Chapman Innovations $19 per yard, approximately 20% more than DuPont's Nomex. Steelmaker Nucor is willing to pay this high price for its workers, and Oakley is using CarbonX in a line of boots for racecar drivers.
4	3400	2002	All-Clad fuses layers of aluminum and stainless steel onto the bottoms and sides of its pans and sells four other variations, including one with copper sandwiched inside. The layers make for exceptionally even heat distribution. The pots work so well that most customers don't mind if some of the products can't fit in the dishwasher.
5	3715	1998	Volvo said that the new Volvo 660 will feature an optional smoke detector. Research shows that the most common type of truck fire is an electrical fire which can go undetected for a long period of time.

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