Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used
1. Physical conditions where product is used
Conditions of electrical and atmospheric interference
|1||3571||2004||PalmOne announced a new handheld, the Tungsten T5, which comes with 256 megabytes of flash memory. Flash memory holds information without a charge or power, solving a problem users of handheld computer have complained about for years. Previous handhelds l|
|2||3572||2005||Both the NOR and the NAND varieties of flash-memory chips retain data without electrical current, a vital feature in portable products.|
|3||3674||2003||Power Integrations' products automatically adjust to whatever voltage is available, making them user-friendly anywhere in the world. This has allowed their products to appeal to a great number of customers.|
|4||3674||2004||Flash is a type of memory chip that holds onto data even after a user turns off a device. Samsung is #1 in the market. One emerging product that could spur flash sales is digital video camcorders.|
|5||3679||1988||Audio-Technica's "shotgun condenser" microphone zooms in on distant sound. The Mini SoundCatcher from Sima Products picks up sound from as far as 200 feet away.|
|6||4899||2003||The industry group that spawned Wi-Fi released a new standard that may put the old one to shame. It extends the wireless range of Wi-Fi from roughly 300 feet to several miles and lets signals bounce around obstacles and penetrate walls.|
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