Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

B. Physical state of the location where the product is purchased or used.

2. Dimensions available at locations where the segment:

Carries product

No.	SIC	Year	Note
1	2800	1991	One Unlimited Perfume changes forms to act as a fragrance, moisturizer, bath oil and body oil. It is designed to save space in a suitcase.
2	3571	1989	Zenith, Toshiba, Tandy, and NEC all have introduced portables that weigh approximately the same and that are called notebooks, notepads, palmtops. Names emphasize their smallness and lightness.
3	3571	2004	PDAs have great appeal because they have a plethora of organizational capabilities–PDAs can keep track of names, numbers, appointments, and to-do lists, as well as perform the functions of photo wallets, music players, electronic books, and even video and voice recorders.
4	3572	2002	The 128-megabyte USB drives cost between $60-100 while CDs go for dollars and floppies go for pennies. Consumers also don't know much about USB drives.
5	3572	2005	It's a lot easier to move files among PCs and consumer electronics thanks to a tiny storage device called a USB flash drive. Consumers are buying them by the millions. USB flash drives allow consumers to download a large amount of data, carry it with them wherever, and then plug it into another device to get the data.
6	3577	2004	Three new digital music players entered the market in hopes of slowing Apple's domination with its hit iPod. The iPod Mini holds 1,000 songs, costs $249 and comes in five colors. Manufacturers believe that most users do not need to carry more than 1,000 songs and smaller devices will be well accepted. All three devices tested have a longer battery life, larger storage capacity and are compatible with songs sold in Microsoft's file format. The Rio Carbon is small and sleek but oddly shaped. It is lighter than the Mini. It operates off a five-way play control on the front and a jog dial on the top. The display is dimmer and smaller than the Mini's.
7	3600	2003	In September, Diodes debuted six new Schottky and switching diodes in ultraminiature packages. These space-saving devices are aimed at cell phones and other products.
8	3661	2004	The new RAZR V-3 cell phone from Motorola is 3.9 inches long, 2 inches wide and half an inch thick when folded, weighing only 3.4 ounces. A large color screen inside measures 2.2 inches diagonally and the small color screen on the outside can be used as a viewfinder for the camera.
9	3663	1992	Motorola's MicroTac models flip shut for the most compact cell phones.
10	3670	1995	Today, PixTech is producing six-inch-diagonal prototype screens that require less power than LCDs, look sharp from any angle, and are just one-tenth of an inch thick – two-tenths, including the electronics, about one half an LCD's thickness.
11	3674	2003	Intel unveiled the first result of its new design focus on processor utility over raw speed as the Pentium M. It was also about two-thirds the size of its predecessors, making it less costly to manufacture. Yet the new chip commands a higher price: a 1.7 gigahertz Pentium M is roughly equivalent in performance to earlier portable chips operating at 2.4 gigahertz, but Intel gets $182 more for it.

<<Return to Use Steps