Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
2. Dimensions available at locations where the segment:
|1||1500||1986||High-Tech's automated garages will transfer your car to a dolly, move it along a track and put it in an open spot. To get a car out, the dolly returns the car.|
|2||2086||2004||For convenience, Pepsi and Coca-Cola are packaging drinks in smaller boxes that fit into refrigerators more easily. In addition, an 8 ounce drink is aimed at younger and older consumers who want smaller portions.|
|3||3577||1989||For the same price as an HP LaserJet Series II, the Fujitsu RX7100 is smaller (requires less storage space).|
|4||3633||2004||At Whirlpool, a cross company team studied the changing demographics of the American household and came up with a radically new concept.–make a small dishwasher as convenient to use as a microwave oven. The result was the Briva, an in-sink dishwasher that can wash and dry a small load of dishes in five minutes.|
|5||3695||2002||The recordable compact disc, slated to replace the all-but-extinct floppy, is facing a new challenge from a dark-horse product that is small enough to fit on a key chain. USB drives are roughly the size of a stubby marker pen, they are highly portable.|
|6||3716||2001||For RV makers, quality is most important, as the vehicles are a big-ticket luxury item. Retired people make up the core consumer and many of the products are upscale to suit their tastes. Prices can range from $50,000 to $1 million. The latest innovation in RVs is the slide-out which allows the vehicle to shrink for driving and expand when parked.|
|7||3949||1993||Rowing machines can be stashed under a bed, allowing for easy storage.|
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