Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
|1||3571||1987||IBM's new 9370 midrange computers use some impressive technology to package the chips more densely inside the machine. Better packaging also allowed IBM to pack the innards into a small box, making machines better for small offices.|
|2||3571||1990||Sun's work station has more than twice the speed of Apple's fastest comparable computer and it fits in a box less than half the size of the most capable Mac.|
|3||3571||1996||Hitachi, which only had 7% IBM-compatible mainframe share in 1995, has increased its shipments due to new technology it created allowing faster, more compact machines requiring relatively low power.|
|4||3571||2001||RLX is one of several startups designing "ultra-dense" servers to meet the economics of web hosting. For companies that house and manage thousands of computers for internet operations these very small machines allow them to collect more fees per square foot.|
|5||3572||1997||Although there are a number of manufacturers with 9-GB offerings, Western Digital is the first to market with a low-profile design which should lend the company an edge.|
|6||3589||2003||Ethicon Endo-Surgery has recently been working on a new device to be used in hospital operating rooms. Instead of installing a backup battery system in the device, it is designed to use the battery backup systems of other operating-room equipment, thus reducing the cost, the complexity, and the size of the new device.|
|7||3674||2002||The Fluidigm electronic chips are a smaller version of a very large- and very expensive- process. Its chip can host tens of thousands of experiments simultaneously.|
|8||3861||2000||Kodak has joint ventured with Hewlett Packard to produce a $60,000 ink jet photo mini-lab for cramped retailer's stores and emerging markets overseas.|
|9||4512||2004||American Airlines announced it will drop its "More Room Throughout Coach" program completely. The legroom on 737s, 767s, 777s and MD80s will drop from a pitch of 33 to 35 inches to the 31 to 32 inches American has in its 757s and A300s. By contrast, Midwest's Signature Service has 33 to 34 inches of pitch in its MD80s, but the seats are not low-fare. JetBlue's low-fare A320 seats have 34 inches of pitch in rows 11 and higher. Frontier's A319s have 33-inch pitch seats. United's new "ps" flights between New York and Los Angeles or San Francisco offer 34-inch pitch in coach but narrow, 757-width seats.|
|10||5812||1994||In-N-Out has in recent years added indoor seating to attract more of a family crowd.|
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