Final Customer Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used.
2. Dimensions available at locations where the segment:
|1||3711||1989||GM's minivan has removable rear bucket seats that make it easy to expand cargo space or seating as needed, as opposed to Chrysler's minivans that have bulky bench rear seats.|
|2||3711||1999||Struggling with slimmer profit margins and overcapacity in the light-truck market, auto makers are rushing to craft new strategies. The most eye-catching shift in the truck market will be the onslaught of sport-utility pickups, and light-duty pickups with four car-like doors.|
|3||3711||2005||Honda unveiled the production of its first-ever pickup truck, the Ridgeline, which will aim at a slice of the lucrative large and midsize personal-use pickup market. The Ridgeline is built on a chassis derived from the auto maker's minivans, and has a built-in storage hold underneath the pickup bed.|
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