Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses
Interest in improved styling

No. SIC Year Note
1 1521 1987 Morweg builds houses with a lived-in look. "We go out of our way to make them look old." Landscaping completed with completely mature trees. Stucco "deliberately made to look like it's a hundred years old."
2 2086 1993 Arizona iced tea has unique packaging with a Southwestern look. They're also four ounces larger than competitors' 12-ounce containers.
3 2389 2002 The main Levi's brand is the old "red tab". This brand sells at $27-$35 and features new finishes and less exaggerated silhouettes.
4 2800 2003 Despite the abundance of candles sold by mass retailers and chain specialty shops like Yankee Candle Co., Waxman Candles has remained profitable through the drop off in sales after the 1996-2000 boom. The owner appeals to new customers with new designs.
5 3571 2000 The new line of iMac computers, will come in five new earth tones and have some new features. The new colors are indigo, ruby, sage, snow, and graphite. They'll replace the neon-bright colors of the previous models, which had names such as blueberry.
6 3571 2003 While Palms are evolving into new and intriguing shapes, handhelds using rival Microsoft's Pocket PC software seem struck in a rut. There are dozens of strikingly similar Pocket PCs that basically come in two flavors: those that double as phones and those that don't.
7 3633 2003 Whirlpool created the Duet which is a front loading washer/dryer set that costs around $2,100. The machines have become immensely popular due in large part to their European styling and speedier, gentler cycles.
8 3651 2003 Phillips Consumer Electronics came up with the idea of removing the local display and all the control buttons on its DVD player. It was a radical notion, but in testing the idea both internally and externally, the company found it could get by with just one button able to control most of the common functions. It simplified the player and created an elegant ultra-slim design that communicated simplicity and differentiated Phillips from the competition. The result was the company's award-winning Slimline Q-series of DVD players.
9 3711 2005 Detroit auto makers Ford and Dodge are responding to increased production of heavy-duty pickups from Japanese automakers Toyota and Nissan by redesigning and freshening the truck lineup.
10 6512 2003 Sometimes, tenants who are reluctant to buy art themselves but still want it in their building are putting pressure on landlords to integrate works into their properties. Some tenants even seek assurances that any art in the building will remain. Last fall, when General Electric Co. agreed to rent 30,000 square feet of space for a handful of its business units at Hall Office Park in Frisco, Texas, it wanted the ability to terminate the lease if the owner removed or changed the artwork.
11 7011 1996 Blackcomb boasts the most high-speed lift capacity in the world. At Tremblant, Intrawest has created a French-Canadian village modeled after Quebec City. Intrawest has begun erecting a village at River Run with an Old West motif.
12 7011 2003 Changes being made in hotel room designs include furniture, color, fabric, and texture with a home-like look, bigger desks, and high-speed Internet connections with more outlets. Some hotel chains are also changing traditional layouts and floor plans, for instance moving the closet to the back of the room instead of the entrance for a more foyer-like feel. These changes are meant to cater to the longer time spent in hotels by business travelers as well as to differentiate hotel brands from one another.

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