Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses
Interest in better taste in current products

No. SIC Year Note
1 2084 2000 Kendall-Jackson Wine Estates was able to create something different: popular-market wines good enough to command profit-heavy margins. Kendall-Jackson refuses to dilute its wine with less expensive grapes commonly used in blends.
2 5812 2001 Taco Bell is trying to lure in old customers by cleaning up the stores and overhauling the menu. Taco Bell is replacing the watery ground beef it has used for the last ten years with new chunkier meat and thicker, tastier beans.
3 5812 2002 Baja Fresh has 29 straight quarters of same-stores sales growth . Their average sales at each restaurant is $1.5 million a year compared to McDonald's $1.6 million. Panera Bread draws in customers with its offering of quality and value. These fast casuals make fresher products with less equipment, bring in higher sales volumes than many fast food outlets because they can charge more and are busier throughout the day.

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