Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

1. Comfort through the five senses
Interest in new taste in current products

No. SIC Year Note
1 2026 2003 Dean Foods Co., the nation's biggest dairy processor and distributor is pulling a profit by finding variations on boring old milk. Its Morningstar line – which includes Hershey's flavored milk products, International Delight coffee latte – is growing.
2 2032 1993 In some foreign markets, Campbell is creating products with regional tastes.
3 2043 2005 General Mills Inc. launched Fiber One Honey Clusters, which has lightly sweetened flakes instead of the original Fiber One's fiber twigs. PepsiCo Inc.'s Quaker Oats Co. has doubled the number of instant-oatmeal flavors it offers over the past seven years to include apple crisp and cinnamon pecan varieties. Post, a unit of Kraft Foods Inc., has been refashioning ads for adult cereals such as Banana Nut Crunch and Blueberry Morning to emphasize taste over health benefits.
4 2064 2001 Candy manufacturers are introducing new flavors of lollipops to attract adult consumers. The new flavors produced by Tootsie Roll, Spangler, Mars and Hershey range from yogurt-flavored, hot chocolate, orange cream and even buttered popcorn. This variety comes at a price, with premium candies being sold at lifestyle stores. Popular candies are also being revived on a stick, with Starburst and Jolly Ranchers. Inspired by increasing sales, the companies focus on three adult segments, ex-smokers, dieters and those seeking a convenient treat.
5 2082 2000 The St. Louis brewer, Anheuser, is also test-marketing Rhumba, a citrus-tasting beer in a clear bottle, in a few Florida markets. Rhumba's Cuban dance name, its taste and a label claiming a "natural flavor of Caribbean rum" are all aimed at reminding drinkers of warm climates.
6 2086 1987 Marketers successfully played on nostalgia with the introduction of Cherry Coke.
7 2086 2002 Brand name innovations like Vanilla Coke and Pepsi Twist are sending more people into beverage isles so Cott's sales have improved as well.
8 2086 2004 Coca-Cola and Pepsi have both launched new products to boost stagnating soft-drink sales. New sweeteners such as Splenda have improved the taste of diet and mid-calorie sodas.
9 2086 2005 Since Gatorade was acquired by Pepsi in 2001, the brand has rolled out new flavors, such as the Xtremo line for Hispanics and Gatorade All-Stars for kids. In 2002, the introduction of Propel Fitness Water was a big success, capturing 50% of the enhanced-water market.
10 2086 Soft-drink markets have splintered as aging soda drinkers have turned toward low-calories, low-sugar, more vitamin goods. Younger customers, meanwhile, what more variety. The trio of Coca-Cola, PepsiCo, and Cadbury Schweppes hold a collective 90% in the market. They control large portions of the industry's bottling and distribution operations. More than 10 billion cases of carbonated soft drinks were sold in 2004. The market has grown more diverse, with juices, bottled water, sports and energy drinks. Soft-drink consumers appear to be more fickle, with brands rising and falling more quickly.
11 2096 1987 Smartfoods sells popcorn coated with natural cheddar cheese: popcorn lightly salted and has no preservatives or day-glow coloring.
12 2099 2004 New exotic salts are making their way into kitchens and gourmet shops across the country and demanding higher prices. Unlike common table salts, specialty salts are harvested from seawater that's allowed to evaporate in the sun, giving it a distinctive taste. The salts from different regions and consistencies serve different culinary purposes.
13 2800 2005 In 2003, Listerine rolled out a citrus flavor of its mouthwash for consumers who like a "less intense" mouthwash experience.
14 5812 1994 Papa John's includes a small tub of garlic butter & 2 hot peppers with each pizza.
15 5812 2002 AFC has a lot of power as Church's and Popeyes are the #2 and #3 players in the fast-food chicken industry respectively. Popeyes is the #1 player in the Cajun category. AFC has added fried catfish and muscles, marinated strips at Church's.

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