Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

Status in the community

No. SIC Year Note
1 2389 2004 Quiksilver designs and produces more than a dozen apparel and sporting good lines in addition to operating a retail operation. The $1 billion lifestyle brand has expanded beyond the original board shorts to casual apparel and accessories and recently acquired DC shoes.
2 3571 2000 Apple Computer sometimes appeals to its buyers' senses of superiority over using a higher quality and more creative brand of computer.
3 3999 1995 Adolph Coors uses its Web site to imbue its Zima malt drink with a cult-like aura, inviting visitors to receive T-shirts and caps, and penning a serialized story featuring Zima-loving characters.
4 4121 1987 With a "black cab" in comparison to normal taxi, the executive receives a car that is often cleaner, door-to-door service, and a guaranteed pickup, most of the time within 15 minutes of placing a telephone call.
5 5812 2003 Panera Bread is a bakery café chain that offers freshly made sandwiches with seasonal ingredients. Panera customers line up to spend around $6 for a chicken panini and share a meal with friends in pleasant and comfortable surroundings.
6 6512 2003 While corporations, especially ones in financial straits, have been hitting the brakes on artwork during these tough economic times, office landlords increasingly are picking up the slack. Art consultants from New York to San Francisco report that business is brisk among office-building owners and property managers looking to acquire art to display in building lobbies and exteriors. Landlords are finding it important to distinguish their buildings from one another. But instead of buying the art, a growing number of commercial landlords are leasing it. Such leases, which typically run for three years, cost about 20% of the price of purchasing such works. The cost of leasing art is not only tax deductible as a business expense, but can be passed along to tenants as part of the operating costs for the common areas of the building.
7 7372 2004 Sony and its PlayStation used a different strategy to challenge market leader Nintendo, the largest, and Sega, in the computer game industry. Sony decided to go after an entirely different segment of the market. It targeted an older generation of gamers.

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