Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customer who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Trendy:
Classy and stylish

No. SIC Year Note
1 3021 2002 One of shoe designer Sketchers USA's strengths is its uncanny ability to come up with the latest trends at moderate prices.
2 3571 2000 Apple Computer sometimes appeals to its buyers' senses of superiority over using a higher quality and more creative brand of computer.

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