Final Customers Buying from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
2. Status in the community
Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Distinctive style or appearance: Quality conscious:
About home and surroundings
|1||3571||2000||Compaq this week is introducing its so-called EZ PC series, Windows computers that resemble large, old-fashioned tabletop radios.|
|2||3663||2005||Sharp offers a HDTV model called Aquos LC-32G4U for an online price of $2,800. A 37-inch version of the same model costs $900 more. The model has two distinctive features: it doesn't contain a digital TV tuner (something you don't need if you have a cable set-top box) and all the wires from a cable box, a DVD player, and other devices run to a separate box that is connected to the display by a single cord. This makes it easier to hide the other wires.|
|3||3716||2002||Monaco Coach Corporation's target age group are between 55-65 years of age. The group's expected growth between 2000-2010 is 65.5% vs. the 12.9% for the population at large. They pride themselves in getting the details right. They hire Ralph Lauren and Martha Stewart to design interiors.|
|4||6514||2005||Sunterra, which develops and operates vacation ownership resorts, or time shares, currently has 93 resorts in 12 different countries. Every resort is unique and has its own district style.|
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