Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for affiliation: Find segments of customers who wish to identify with a particular group in the society. They want to be a part of a group that has:
Unusual capability or achievement:

No. SIC Year Note
1 3711 2003 BMW has over taken Mercedes-Benz in attracting a wider population of X- and Y-generation managers, entrepreneurs, and professionals. BMW has won the title of premium-car leader in the U.S. from Lexus.
2 3711 2003 Lexus cars are coming up short in the demand for sportier rides and more power so they attract customers with new gizmos such as hybrid SUV's and swiveling headlights on the next RX 330 SUV.

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