Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

2. Status in the community

Need for personal achievement:
Improvement in leisure pursuits and hobbies

No. SIC Year Note
1 3751 2002 There are currently 600 U.S. Harley Owners Group-HOG-chapters which unite Harley motorcycle riders. Harley Davidson operates the HOGs as a form of free advertising.

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