Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

3. Status through the recognition of customer's individual needs for product

Choice among products

No. SIC Year Note
1 7372 1990 Daisy Systems began to have losses after customers demanded programs that worked on standard computer workstations rather than the proprietary machines Daisy originally supplied.

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