Final Customer Buying from the Product Producer
Return Steps: The Return steps include activities required to return defective product to the supplier. These activities include the work to deliver the product to the supplier and receive credit for the returned product.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
A. Needs for comfort and status
3. Status through the recognition of customer's individual requirements for product
|1||3571||1987||In 1987, Apple focused much of its energy on developing means for the Macintosh family to share data with other computers (via modems). Apple's CEO said it was crucial for Apple computers to be able to share data with IBM type machines.|
|2||3674||2000||Analog Devices has grown very quickly, faster than the other competitors in the market this year by providing software which customers once had to write themselves to integrate DSP into a product.|
|3||4512||1987||Allegis combined United Airlines, Hertz, and Hilton hotels. Allegis had hoped to build an army of loyal customers seeking crossover services, discounts and joint reservation and check-in systems.|
|4||4812||1992||Technological advances have narrowed the quality gap between large and small telecommunications companies, allowing smaller ones to home in on selected markets with personalized service and sophisticated products.|
|5||5812||1986||Taco Bell added a drive-through window to save time for customers in a hurry.|
|6||7011||2003||Customers of luxury hotels seek service that goes above and beyond what is expected. To fulfill those needs, many hotels such as the Ritz-Carlton, Trump International, and the St. Regis have computer software programs that keep track of the likes and needs of their customers for future reference.|
|7||7011||2003||Some experts say packaged hotel room deals will be more popular with convention goers once the economy improves and there are fewer discounts.|
|8||7011||2004||Marriott has remained on top of the hotel industry by its exacting attention to service. It has a 66-item checklist for how to make up a room. The At Your Service program records guest's requests and desires so that their next stay at the chain is as comfortable as possible.|
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