Final Customer Buying from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

A. Needs for comfort and status

3. Status through the recognition of customer's individual requirements for product

Convenience of:
Maintenance and service

No. SIC Year Note
1 3600 1987 Neotech is developing a gadget that mounts on wheel & monitors the tire's air pressure. If tire becomes under- or over-inflated, it beeps and flashes a light to warn driver.
2 4512 2001 United Airline's private jet unit will be staffed from a different pool than most of their employees, found not through airlines but through the hospitality & corporate-aviation industries.

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