Brainstorming Ideas: A Final Customer Purchasing from the Producer of the Product

A Final customer buying from a product producer: The Final customer is the one who makes the final decision on what product to buy and from which supplier to buy it. Some Final customers purchase directly from the producer of a product.

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2.
Emotional: Segment customers according to the personal emotional needs of the segment.

1. Needs for comfort and status

2. Needs to avoid sources of anxiety

   1. RISKS IN RELATIONSHIP: THE CUSTOMER SEGMENT NEEDS REASSURANCE IT CAN TRUST
      

      1. An individual: a specific person, apart from the company or process Examples>>

      2. A piece of equipment or product: a specific product apart from the company or process Examples>>

      3. A process or procedure: a specific process apart from the company or product Examples>>

      4. Company Capability: Company capability that crosses all products

         1. Function Leader: The company can be counted on to lead the industry in Function innovation

            1. Size, speed and power Examples>>

            2. Style Examples>>

            3. Ambiance/physical surroundings Examples>>

            4. Choice of products

               1. Products complementary to one another Examples>>

               2. Products exclusive to the producer Examples>>

            5. Information and knowledge Examples>>

         2. Reliabiilty Leader: The company can be counted on to lead the industry in major aspects of Reliability – Segment interested in being assured that:

            1. Product will work Examples>>

            2. Product will be fixed promptly Examples>>

            3. Product will be available and delivered as promised Examples>>

            4. Company will maintain consistent presence in market Examples>>

            5. Company will respond promptly Examples>>

         3. Convenience Leader: The company can be counted on to be the industry leader in Convenience innovations – Segment interestedin company with leading:

            1. Awareness – segment recognizes company or product Examples>>

            2. Differentiation – segment understands relative benefits of product Examples>>

            3. Location of product for segment Examples>>

            4. Service to find, choose and pay for product Examples>>

            5. Installation capabilities Examples>>

         4. Price Leader: The company can be counted on to lead the industry in price related innovation. Examples>>

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