Final Customer Purchasing form the Producer of the Product

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays cause customers to be inactive. Delays caused by time required for:

Product preparation

No. SIC Year Note
1 2099 1987 Pillsbury's microwave cake mix has increased fat & leavening content which allow the cake to rise in 8 minutes or less.
2 3555 2005 The Canon Pixma iP4000 photo printer costs about 30 cents per picture and it takes on average 60 seconds to print. The Hewlett-Packard Photosmart 375 photo printer costs about 32 cents per picture and takes on average 105 seconds to print. The Epson PictureMate photo printer costs approximately 20 cents a picture, and it takes on average 144 seconds to print. The Dell Photo Printer 540 costs about 39 cents a picture and takes on average 174 seconds to print.
3 3571 1987 Tandy's new computer is based on Intel's 80386 microchip, which is about 4 times faster than microprocessors in most current PCs and can handle several times more memory capacity than its predecessors.
4 3571 2003 Advanced Micro Devices will finally offer the Hammer, the company's first server chip known as Opteron. The chip, which could help AMD gain ground against rival Intel, will process data at 64-bits, double the current rate. Intel has a rival product the Itanium. However, the Itanium requires customers to rewrite all 32-bit programs which is costly, laborious and may detract from the product's appeal. AMD hopes that it can double its share in the server market to 10%. The chip has gained support from testers and companies such as Microsoft and Angstrom Microsystems who plan to use device in their products.
5 3571 2004 Orion Multisystems has decided to target engineers and scientists in the biological and chemical industries who already use clustered systems necessary for jobs requiring a great deal of processor power. By giving each worker in a group the equivalent of a small supercomputer cluster, Orion hopes to cut the waiting and sharply boost productivity.
6 3576 2000 Extreme Networks builds simplified data-routing into custom-made chips called application-specific integrated circuits. The resulting devices are capable of moving data up to 100-times faster than old-style routers, which depend on software and expensive general-purpose micro-processors to do the work.
7 3576 2004 Cisco systems will announce its faster router for directing computer traffic across the Internet. The so-called HFR router is the classic Porsche of the networking equipment aimed at the world's biggest telecommunications carriers.
8 3630 1992 Mr. Coffee has a new Potato Perfect, a 25-minute baked-potato maker that can bake potatoes in less than half the time of conventional ovens yet make them tastier than microwaves.
9 3674 1986 McDonnell Douglas is working on a gallium arsenide microprocessor. It will allow signals to travel through it several times faster than through silicon, yet it consumes less power.
10 3845 1989 A new medical equipment sterilization technique uses microwave ovens to sterilize equipment in 30 seconds. Compare to regular sterilization processes, which take from 15 minutes to several hours.
11 4300 2004 The DHL unit of Deutsche Post AG, revving up its push to become a powerhouse in the $48 billion-a-year U.S. Package-delivery industry, plans to spend $1.2 billion over the next three years to build or upgrade shipment-sorting facilities.
12 4813 2003 Unlike many wireless carriers, Nextel is profitable, with the highest revenue per customer in the business, and it is likely to keep its push-to-talk edge for a while. Motorola phones take 10 to 15 seconds to establish a connection, which Nextel phones do almost instantaneously. There is also a delay of five seconds before hearing what the other person said. Verizon is selling push-to-talk primarily as a service for all business types. For the time being, it is matching Nextel with a $60-a-month plan, including unlimited push-to-talk
13 5812 1988 Pizza Hut has an oven on wheels in some locations–the pizza is assembled, then cooked in the car as it is being delivered.
14 5812 2004 Wendy's International Inc. is touting its new double-sided grill that cuts the cooking time of a four-ounce hamburger patty to 85 seconds from more than five minutes.
15 7372 2003 Autodesk Inc., the top maker of CAD software, looks to change the amount of time waiting for computer aided design programs to open electronic drawings. It says the latest release of its core product, AutoCAD, offers faster speed and better performance.
16 7372 2003 The new AutoCAD has noticeable improvements in speed and performance. Much of that has to do with the fact the file sizes it creates are much smaller now. The company estimates that drawing files are one-third to two-thirds the size of file created in the current version of AutoCAD.
17 7372 2004 Tabbed browsing is the latest innovation in Web browsing. There are numerous choices among tabbed browsers, including Netscape, Opera and Mozilla. For Macs there is Safari, free when purchasing a Mac. These are all better products than Microsoft's popular Internet Explorer since they enable the user to search faster.
18 7374 1989 Visa introduced a card system designed especially for fast-food restaurants, where credit can be checked in seconds.

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