Final Customer Purchasing from the Producer of the Product

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are due to steps a customer must take. Customer must:

Install, prepare or maintain the product

No. SIC Year Note
1 2000 1989 Campbell is testing Fresh Kitchens, refrigerated soups, entrees, and desserts. It's delivering them directly to stores every 3 days. The company is also pushing into microwave items with Souper-Combo frozen soups and sandwiches.
2 2000 1990 By skinning and deboning chicken breasts, Holly Farms can charge $4.59 a pound for chicken, compared w/ 69 cents a pound for a whole fryer.
3 2000 1996 Procter & Gamble added trendy seasonings such as lemon butter and roasted garlic to its Crisco vegetable oil and dress it up in colorful packages.
4 2015 1997 Company is also actively expanding its offering of further processed products, which offer consumers added convenience and taste while generating higher margins for WLR, and for which grain costs represent a smaller percentage of overall production cost.
5 2676 1996 In the early 1990s, Drypers put space for labels on diaper packages so parents could mark them with their babies names for the daycare market. Then it came out with a "perfume-free" diaper.
6 2800 2005 Bette Nesmith, a frustrated secretary mixed up a paint color that matched her office stationery to correct typos. Liquid Paper was born, and went on to become multimillion-dollar business.
7 2834 2001 Patent-holders on drugs in a creative attempt to hold off the generic onslaught, are using the tactic of enticing users to a new drug. Bristol wants to switch Glucophage users to Glucophage XR, an extended-release version of the drug.
8 3400 2003 Schick said that its recent earnings gain can be attributed to Intuition, an oddly shaped women's razor with three blades that are surrounded by a hunk of soap. The idea is that women who shave in their shower can skip the lathering step. Ads show women kicking away a can of shaving cream.
9 3571 1999 Sun acquired Star Division. The Star Division deal gives Sun a suite of products similar to Microsoft Office, but able to run on a number of different operating systems. What makes Star really flexible is that it can be written onto and operate directly over the Web, similar to the way telephone services work. Rather than load software for services such as call waiting or call forwarding into the telephone headset, those programs reside in equipment in more central locations. This frees the in-home devices from the continual need to upgrade, which computer users face.
10 3572 1996 The Zip and rival LS-120 have capacities much higher than floppies. Their disks hold more than 100 megabytes each, versus 1.44 megabytes for 3 1/2 inch floppies.
11 3652 1987 A new method to record on computer disks – with magnetic recording allows users to write over old data, without first erasing beforehand.
12 3661 2003 Sprint PCS and Verizon rolled out new push-to-talk cell phones like those of competitor Nextel who has had success with business customers and has begun efforts to capture more consumers. Sprint PCS's Ready Link allow multiple party calls. Nextel's phones are supplied by Motorola, who will also sell to Verizon. However, Nextel offers better performance with fewer delays than its newer competitors.
13 3695 2002 Recordable DVD drives will soon replace recordable CD drives because DVDs can hold more data and people want to burn movies onto disks to share. Digital camera growth will push DVD recording software sales even higher.
14 3711 2001 In the automobile industry today, the automobile companies are no longer knitting together individual components from diverse suppliers. Instead, they are buying subsystems from fewer tier one suppliers.
15 4812 2003 Nextel sells a conferencing product, called Direct Connect, that's popular with business users. Direct Connect sets up calls via a walkie-talkie technology. Sprint PCS plans to roll out its own such product by year-end, targeting business users and consumers.
16 4813 2003 Verizon Wireless is the first competitor to take advantage of technological and regulatory changes that allow other carriers to imitate the Nextel service. Direct Connect, as Nextel calls its service, is easy to use. To begin a connection, you select a Direct Connect in the phone's contact list and press a button to send an alert. You then press and hold a button on the side of the phone to talk. When you release the button, others in the conversation hear a warning beep indicated that it is O.K. for someone else to talk.
17 7372 1987 Lotus's One Source CD-ROM database can be loaded from a compact disk player into a Lotus 1-2-3 spreadsheet on a PC.
18 7372 1999 Microsoft's Money 2000 helps a user deal with money in the stock market by letting him or her play out different events. Users can choose from a pull down menu of unforeseen events like the loss of a job.

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