Final Customer Purchasing from the Producer of the Product
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments exposed to serial delays due to multiple stops
|1||3571||2003||Some police officers use Hewlett-Packard's pocket organizer, which wirelessly connects with the police computer system. Within seconds, the driver's name and address appear on the screen.|
|2||3663||2005||Now, with a global glut in panels (used for flat-panel TVs), PC companies such as Dell can draw on some real advantages. Teams of Dell engineers can co-develop Dell-branded TVs with flat-panel engineers from Asian panel suppliers.|
|3||7384||2000||Ofoto.com and Shutterfly.com are online businesses providing free web-based software that lets users upload, view and edit their photographs free of charge and order professional prints.|
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