Final Customer Purchasing from the Producer of the Product
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Segments where delays are the result of too many benefits
|1||2711||2004||In order to combat steep circulation declines, Europe's broadsheet newspapers have tried different tactics, including celebrity coverage and CD giveaways. The latest solution is introducing smaller tabloid formats. Circulation is up and the affluent younger and female readers that the papers seek have been lured in.|
|2||3021||2000||The introduction of new lines like Air Presto could speed Nike's rebound. Scheduled for release in June, the shoe pulls on like a sock and comes in "extra-extra small" to extra large, instead of traditional numbered sizes.|
|3||3571||1987||HP is bringing out entirely new computer line based on RISC technology. RISC eliminates extraneous instructions so that the computer can execute the most common jobs faster.|
|4||3633||2004||At Whirlpool, a cross company team studied the changing demographics of the American household and came up with a radically new concept.–make a small dishwasher as convenient to use as a microwave oven. The result was the Briva, an in-sink dishwasher that can wash and dry a small load of dishes in five minutes.|
|5||7372||1995||Point Cast sells a $29.95 software package, called Journalist. The software serves as a searching tool for subscribers of either CompuServe or Prodigy. Journalist creates a newspaper layout to present the kinds of articles you have pre-selected.|
|6||7372||1997||Data-mining software can sift through immense collections of customer, marketing, production and financial data, and by using statistical and artificial-intelligence techniques, identify what's worth noting and what's not.|
|7||7372||2004||The web browser is the most frequently used category of software in the world. In recent years, the browser most people rely on–Microsoft's Internet Explorer–has been offering very few new features. Other smaller companies have been improving the Web browser. The numerous competitors to IE include integrated popup ad blockers, better privacy control, easier searching, and other|
|8||7514||2003||The rental car companies see both pros and cons of consolidated rental. The consolidated facilities were typically spacious and packed with amenities. However, some consolidated facilities were so far from terminals that the long bus ride cut into any potential time savings.|
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