Final Customer Purchasing from the Producer of the Product

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delay related to purchase and installation: Segment customers according to delays before the customer receives or can use the product.
Customer segments who have idle time while shopping or using the product
Non-captive customers who need not remain in a specific location

One person

No. SIC Year Note
1 5812 2004 Starbucks is vying to become the first national retailer to offer CD-burning stations. The Hear Music media bars offer customers nearly 200,000 songs to burn onto compact discs.

<< Return to Use Steps