Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others

Breadth of locations were product is purchased or used

No. SIC Year Note
1 3751 1992 Trek director claims that Schwinn should have expanded into overseas markets. Specialty bikes are global, fast-changing products.
2 4512 1995 Delta, Northwest, Continental, USAir, United, TWA, American all global in scope. And they sell flights between virtually any two points on the planet, nearly 50,000 city pairs in the U.S. alone. Go-anywhere, go-anytime service demands a premium price.
3 4512 2005 America West Holdings Corp. will be combining with US Airways Group Inc. Airline deals are difficult because they combine complex routes, large numbers of unionized employees and differing types of costly airplanes in an industry that has been piling up losses for the past four years. The merger of the two companies entails joining America West's hubs in Phoenix and Las Vegas and its extensive Western Operations to US Airways ' East Coast strengths which includes hubs in Philadelphia and North Carolina. Together the companies are a low cost operator with a credible national network.
4 4813 2004 The acquisition of AT&T will give Cingular that "scale, scope and spectrum" it needs. By gaining AT&T's radio spectrum licenses, Cingular would fill holes in its network coverage in such U.S. markets at New York, Pittsburgh, and Denver.
5 4832 1997 By leveraging its major-market programming to smaller neighboring or satellite markets (e.g., programming from Cincinnati is imported to nearby Lexington), Jacor can provide on-air personalities, management talent, and sports programming for the smaller m
6 6331 1993 USAA, an auto insurance company, retains 98% of its customers yearly, even though specializes in constantly-moving military officers. It deals almost exclusively by phone & mail & operates a database that allows clients to travel anywhere without switching agents.
7 7372 2005 UGS' software lets people coordinate their work, no matter their location. There is a digital forum, with a three-D workspace and folders of information along one side. Marketers can post ideas for new products. Engineers can post ideas for new products. Ten of thousands of people can participate on a single project from anywhere.

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