Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from company or product
Customers in retail establishments
|1||2060||1986||Sweet Victory sells reduced-calorie ice cream, cookies and candy. It owns and operates retail stores, issues franchises for other stores, and distributes its ice cream to supermarkets.|
|2||4500||1987||Private desk space, secretarial help, photocopiers, fax machines, and other business basics are available through service centers at a growing number of airports nationwide. Some of these centers even rent conference rooms for airport meetings.|
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