Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from company or product
Customers moving from one place to another

Within a mile of product or service

No. SIC Year Note
1 3571 2002 Palm’s new $499 Tungsten allows users to draw notes and sketches and beam them to friends. The Bluetooth connection allows the PDA to hook up with your phone and use the device as wireless internet connection.
2 3571 2003 HP, the leader in the corporate market, recently revamped its entire portfolio, adding wireless capability to all five of its new devices sold under the iPAQ brand.
3 3571 2003 H-P and Palm are working to make more of their handhelds wireless-ready through shorter distance radio technologies, including Bluetooth and the increasingly common Wi-Fi. And Palm recently bought Handspring, which has numerous relationships with wireless carriers worldwide.
4 3663 2001 Handspring is adding wireless data capabilities to its VisorPhone.
5 3669 2002 Object-to-object communication is evolving similarly to the evolution of the personal computer, with the PC first standing alone as an advance over adding machines and typewriters, then advancing to office connectivity, and finally catapulting into unlimited information sharing via the Internet. The sensors in object-to-object communication are being used within and without facilities, corporations, and even corporate ecosystems (such as Wal-Mart).
6 4800 2003 Many laptop users are shopping for Wi-Fi to let them use the Internet when they are on the fly.
7 4800 2003 Big phone companies are racing to build Wi-Fi "hot spots" around Internet connections in cafes, hotels and airports. Phone companies, such as T-Mobile USA, the wireless carrier, hope hot spots will help sell subscriptions to their Wi-Fi services, as part of a cell phone plan.
8 4812 2001 Ricochet wireless internet provider was known for its exemplary speed, reliability, and wide availability. It offered internet at a much higher speed than any other wireless data network through tactics such as placing radio antennas on top of traffic lights and other poles, creating "microcells" in tight geographic areas and helping Ricochet provide better coverage than its competitors.
9 4812 2002 Big telecom carriers are teaming up with small start-ups to break into the wireless Internet market. They hope to spark more demand for wireless data services on laptops as well as mobile phones. The start-ups use Wi-Fi technology to provide wireless service within 500 feet of special antennas. Verizon and Sprint PCS are using the venture to provide better service inside of buildings. VoiceStream is developing a PC card that would allow subscribers to use mobile networks or Wi-Fi links in coffee shops.
10 4832 2005 One of XM's most popular products was its Plug & Play radio unit – a portable satellite receiver made by Sony that could be hooked up to both car and home radios.
11 4899 2003 As the number of wireless internet hotspots grows, chip companies are piling into the market to offer chips to facilitate links. By the end of 2005, 95% of all notebook computers will have Wi-Fi capabilities. Home networking growth pushes up demand.

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