Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from competition
Because they are in areas with low population density
|1||4512||2003||Valley Air is forming an alliance with small regional carriers in Arizona and Washington state and repositioning itself to take over routes that were ended by larger and medium-size airlines. When it first offered a half-hour flight from Santa Rosa to Oakland, the price was $75 for a reserved ticket. That was in comparison to an Airport Express bus for $20. Valley Air modeled itself after no-frills Southwest and JetBlue, the world's most profitable carriers.|
|2||4812||1996||Nynex and Bell Atlantic are merging their cellular units. They're also tying up with Airtouch Communications and US West to create a huge customer base. All this to offer customers ease in using phones outside the regions covered by their providers.|
|3||8062||1987||By bringing new technology to ailing rural hospitals, Westworld attracts patients who otherwise would have driven rugged two-lane mountain roads to go to the urban hospitals.|
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