Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from competition

Because they buy only small quantities in an order

No. SIC Year Note
1 3663 2000 Konka has gained 1% of the U.S. market by selling basic TVs with 13" and 19" screens at cut rate prices to Mom and Pop dealers. Konka hopes to build on that by introducing bigger screen models later this year and landing a deal with a national retail chain.
2 8082 1996 Hooper Holmes, based in Basking Ridge, New Jersey, is the leading provider of alternate-site health information in the country. The company operates a network of approximately 200 locations nationwide which provide examination and health information services.

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