Final Customer Pruchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location.
Distance from other preferred location
Customers having to arrive at central location from distant locations
|1||4100||1987||Greyhound is adopting airline tactics – it has a new program modeled after the hub-and-spoke system used by airlines. Vans from rural transportation agencies will connect with Greyhound buses in larger cities.|
|2||4512||2004||Currently, 70% of Delta's passengers make connections through one of its domestic hubs. A large number of Delta's 4,500 daily flights are unprofitable. Like other big airlines, the company has subsidized many regional routes because they feed passengers into profitable connecting flights between hubs.|
<< Return to Use Steps