Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Delays related to location: Identify characteristics related to the location of purchase or use that separate one group of customers from others
Distance from the company, from the product, from competition or from some other preferred location
Distance from other preferred location
Customers in distant locations seeking suppliers in other distant locations
|1||0000||2002||A virtual private network (VPN) connects outsiders securely to a firm's network through the Internet. VPNs became popular as more companies started to do business online. Firms use VPNs to link partners, suppliers and remote workers to their networks.|
|2||3577||2002||Microsoft's experience is typical of how Wi-Fi profoundly alters the dynamics of the workplace. For starters, meetings can be held anywhere–in a break room, the cafeteria, or even outside.|
|3||3577||2003||Using Apple's new iChat AV prototype software and iSight digital web camera, Mac users with high speed connections can use the internet as a videophone. Apple's web cam is included in the next version of the Mac OS X . The iChat AV allows Mac users to create buddy lists that will allow them to talk online via text, voice or video.|
|4||3699||2003||Today more than 200 companies are trying to make Wi-Fi into a profitable product or service. Wi-Fi is a way to network computers or other devices via radio–without cables. "People tried it first at work. They soon got addicted and brought it home." And Wi-Fi has become inexpensive. Prices have dropped 50% from a year ago. A router might cost $100 and a card $50. Consumers can mix and match Wi-Fi products and 700 are on market.|
|5||4800||2003||WebEx recently made changes to one of its services, now called Event Center. It competes with Live Meeting in hosting large events for dozens or hundreds of participants over the internet.|
|6||4813||2001||Will demand for new wireless services come from consumers or business users? The answer determines where companies like Sprint PCS will put their resources. Speedier networks should open up many uses for mobile phones beyond just voice calls. One such use is mobile commerce.|
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