Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of purchase of the product
|1||3500||2004||Unlike the old days of the stand-alone VCR, DVD players now go in computers and videogame machines as well as underneath the television set.|
|2||4812||2003||Long the mobile service of choice for construction workers and cabbies, who rely on Nextel's Direct Connect – a walkie-talkie service that allows immediate contact among multiple users at the push of a button – Nextel is now pushing hard into new fields.|
|3||7011||2004||As hotel vacation and solo business trip bookings have lagged behind, the conference sector is doing well. A manager at the San Francisco Marriott began promoting "pharma-launches." After the approval of a new drug, the maker wants to meet with sales reps quickly. The hotel offers conference goers enhanced services.|
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