Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to pattern of use: Segment customers by the frequency or timing of purchase or use of the product
Frequency of use of the product
|1||2900||2001||Evergreen Resources is one of a select group of exploration and production companies that own their own subsidiaries to service their wells. That lets Evergreen cheaply, and frequently test different methods for stimulating natural gas flow.|
|2||4512||2004||In the 1980s new airlines such as People Express Airlines had emerged offering cheap fares. However, American Airlines invented the frequent flier plan to counter the competition. American and United both built centralized reservations systems that favored their own flights over others. By working closely with travel agents the big airlines got the biggest share of the corporate business.|
|3||4812||2001||Because Globalstar covers the whole world, there will be no roaming problems and it will cover areas where conventional wireless still hasn't arrived.|
|4||4813||1992||Under a new CustomNet option, AT&T is offering business customers with multiple locations 10% off all calls to the area code the customer calls most frequently.|
|5||7372||2003||Users can spend 40 hours a week with Autodesk software, so improvements are highly desired. AutoCAD 2004 speeds up simple things like opening and closing file and creates shortcuts for many common tasks. Saving a file is 66% faster and opening a file is 33% faster.|
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