Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to pattern of use: Segment customers by the frequency or timing of purchase or use of the product.
Calendar or clock time of usage
|1||2711||1998||The newspaper industry has improved by getting papers to houses even earlier in the morning. Long articles in the papers now include a summary. Color pages and more late-night stories have been added. Online classified services threaten to chip away at newspapers' most profitable business, wants ads. But the industry is fighting back with an allied Website that posts want ads from 70 papers nationwide.|
|2||3400||2003||Elgo, an Israeli maker of garden sprinklers, wanted a product to sell during the winter and came up with an indoor sprinkler kit for gardeners who grow plants indoors. The kit recently began selling in Europe.|
|3||4512||1986||Pan Am and Eastern have many of the same conveniences including fifteen takeoffs a day each way on both legs, guaranteed seats without reservations and free newspapers. When Eastern found out it faced Pan Am competition, it added free in-flight drinks and snacks.|
|4||4833||2003||TV studios are also moving more quickly to take advantage of DVDs. So far, DVDs may have hurt more than helped TV-viewing as people are just popping in their favorite movies at night instead of watching the local news. In response, TV networks are beginning to introduce DVDs of their shows, both old and new. DVDs can propel a show even after TV execs think viewers don't want it.|
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