Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to pattern of use: Segment customers by the frequency or timing of purchase or use of the product.

Duration of use

No. SIC Year Note
1 2033 1988 Coca-Cola is planning an introduction of "Squeeze Fresh" frozen concentrate in a special bottle. This would allow customers to squeeze out 1 serving at a time yet the product could be refrigerated for five weeks.

<< Return to Use Steps