Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

2. Limitations set by time: Segment customers according to the causes of the limitations set by time.

Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who use ancillary products regularly with the main product. The ancillary product is used:

At the same time as the main product

No. SIC Year Note
1 3571 2004 Some companies that sign on to package deals from rivals of server maker Rackable Systems often insist that the vendor buy Rackable servers because they include features found nowhere else.
2 3576 2000 Extreme Networks' switches are pre-installed with their own software, ExtremeWare. It allows those switches to communicate with other switches and routers that customer networks already have in place.
3 3577 2001 One of 3Com's big product lines is the cards that fit into the back of computers to hook them up to networks. Increasingly, the network connection is being built directly in to personal computer motherboards, instead of requiring a separate card.
4 3674 2004 Advanced Micro Devices Inc. introduced its Opteron server chips, which can handle both 32-bit and 64-bit applications, allowing the company to grab 3.9% of the mainstream server market by December.

<< Return to Use Steps