Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who use ancillary products regularly with the main product. The ancillary product is used:
Before using the main product
|1||3600||2003||Selling song downloads turns out to be a low-margin business. Apple executives say the strategy behind iTunes Music Store is to sell more iPods, the pocket-size gadgets that let users carry up to 10,000 songs. The company has sold more than 1.4 million of the devices, which start at $299 and carry profit margins of about 20%.|
<< Return to Use Steps