Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
At the same time as the main product
|1||3500||2002||Palm's big innovation is the addition of a Compact-Flash slot on the back that can accommodate a Wi-Fi wireless network card.|
|2||3571||2000||At the annual MacWorld trade show in San Francisco, Apple showed off a flashy, completely redesigned Macintosh operating system called Mac OS X [ten]. It will provide useful free Internet services available as soon as it is opened.|
|3||3576||2004||Netgear's rivals use many of the same parts and manufacturers. So Netgear has to keep turning out newer, faster and more feature-packed products to stay a step ahead. That means network gear that combines several functions into one product.|
|4||3577||2001||Microsoft introduced the latest version of its software platform for handheld computers. PocketPC 2002 is designed for business enterprise customers with its support for wireless connections, security and file sharing.|
|5||3661||2002||As cellular carriers have been busy upgrading their networks to carry data, electronics manufacturers have been working on smart phones. The $500 Pocket PC Phone Edition (PPPE) from T-Mobile looks like a standard handheld. The PPPE accepts online handwriting recognition and an onscreen virtual keyboard. For web-browsing, users may scroll in all four directions to see sites. The PPPE syncs with computers with cables and software. The battery life runs for nearly six hours.|
|6||3679||1988||Sony sells a kit of five filters to accompany video cameras, so you can soften picture edges, surround subjects in a multicolored halo, or highlight bright spots.|
|7||3861||2004||H-P has agreed to develop printing software to transmit images from phones made by Finland's Nokia Corp.|
|8||7011||1989||Club Med expanded to families by offering "baby" and "mini" clubs offering special activities for children in some villages.|
|9||7372||2001||Microsoft has crammed Windows XP with features for handling digital photos, music and movies.|
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