Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
Before using the main product
|1||1521||2001||Centex started providing home loans and title services in 1985, thus pulling in customers sick of the hassle of home buying. With so many two-income families, anything you can do to reduce the difficulty of buying a house and home ownership is beneficial.|
|2||3572||2004||USB flash drives store up to 2 gigabytes of data. Soon, their capabilities are expected to go beyond storage to storage plus functionality. For instance, features will range from ability to carry MP3 music files to offer individual fingerprint recognition.|
|3||3577||2001||Once a type of software that focused on basic financial planning and production scheduling, ERP encompasses almost every part of a company's operations, including many online business applications.|
|4||3661||2004||The new RAZR V-3 cell phone from Motorola is 3.9 inches long, 2 inches wide and half an inch thick when folded, weighing only 3.4 ounces. A large color screen inside measures 2.2 inches diagonally and the small color screen on the outside can be used as a viewfinder for the camera. The battery life is up to seven hours of talk time and 12 days of standby time. It works on all four bands of the GSM/GPRS standard, functioning in Europe and the U.S. Motorola Phone Tools, an optional Windows program which must be ordered separately, allows users to copy and synchronize data between the phone and the PC, using a USB cable or the Bluetooth wireless capability.|
|5||3799||2000||Polaris, a company popular for its snowmobiles, plans on expanding its website to include snowmobile trails, and eventually, snow conditions.|
|6||7372||1997||Microsoft showed a preview copy of a software product that does many of the 'routing' functions of Cisco's hardware products. The software works with Windows NT operating system on a traditional PC.|
|7||7374||2004||WebEx Communications, the leading provider of online meeting services, is reeling from increased competition from computer giants. As the $500 million industry grows, bigger firms will integrate web conferencing software with work suites such as Microsoft's Office and IBM's Lotus Workplace; these products will work with e-mail, calendar programs and other applications.|
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