Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products: Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product
To complete a broader transaction
|1||3555||2003||The advancements in digital printing will allow someone like Coors Brewing Co. to take customer databases and feed those data into specialized printing software that works with HP's digital presses.|
|2||3577||2003||Dell Computer is slated to make its long-awaited debut in the printer business. The PC maker will unveil four printers and its plan to get people to buy replacement ink and toner cartridges online directly from Dell.|
|3||3661||N/A||Brother began to develop a multi-function machine that combines a fax, copier, printer, and scanner. The company found success recently in Japan with a product called MyMio, which costs $360. It is a color copier, cordless phone, printer, color scanner, and PC fax.|
|4||4813||2005||Nokia has established an "enterprise solutions" group. The goal: persuading companies to outfit their workers with voice-and-data gizmos such as the $1000 Nokia Communicator, which looks like a phone when folded shut but opens up to reveal a keyboard and wide color screen.|
|5||7011||2003||Luxury hotels are developing deluxe ski resorts, adding more options to the limited U.S. properties and capitalizing on the resurgence of the ski industry. They offer amenities such as spa treatments, airline packages, and lessons. The first ski resort-based Four Seasons hotel opened in Jackson Hole, Wyoming which offers ski-in/ski-out access to the tallest ski mountain in the nation and a deluxe spa. The premier luxury brand also plans to open resorts in Vail and Canada's Whistler. The Ritz, built with logs to evoke the classic National Park lodges, remains one of the top choices for deep-pocketed skiers, with its own ski lift and full-service ski shop.|
|6||7011||2003||The Las Vegas 'Hotel' places less emphasis on gambling, and more on hospitality services, equipping suites with plasma-screen televisions, office services including internet access and a wet-bar. The Hotel will also have a pool table, restaurant, club and spa. With these services, within three years, two-thirds of Mandalay Resort Group's revenue will come from hospitality rather than from gambling.|
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