Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B. Needs to avoid sources of anxiety
2. Limitations set by time: Segment customers according to the causes of the limitations set by time.
Time limitations due to the use with other products. Segment customers by their use or purchase of other products with the product.
Final customers of the product who use related ancillary products
Final customers who sometimes use ancillary products with the main product. The ancillary product is sometimes used:
After using the main product
To communicate with other products
|1||3571||2002||Palm's Tungsten T handheld features a compact design and an ultra sharp display. It can connect to the Internet via a separate cell phone using Bluetooth wireless technology.|
|2||3571||2003||Consumer interest in new devices such as MP3 music players, digital cameras, and DVD players is increasingly putting PCs at the center of home digital-environment systems. The shift marks the first time in at least five years that PCs are leading the way. "Consumers are starting to look at the PC as a utility they believe they need to have in their household."|
|3||3577||2002||Palm Inc. is working to sell directly to businesses with its i705 device which allows access to company e-mail. The device features always-on wireless messaging capability and companies can buy wireless messaging systems and service to make corporate documents accessible to users in the field. This is an effort to make up ground lost to Research In Motion Ltd's popular BlackBerry device. The product costs $450 with a $40 a month charge for unlimited wireless Web and messaging. A two-thumb keyboard can be purchased for $60 more.|
|4||3578||1987||A matching, optional portable printer will communicate with the HP-28C scientific calculator via infrared beam.|
|5||3661||2002||The $549 T-Mobile Pocket PC Phone Edition uses Microsoft phone software. The device features a touch screen which can be cumbersome but it has a bigger and crisper display than the Handspring Treo and T-Mobile Sidekick devices. It also synchronizes with Microsoft applications on the PC and can download digital music.|
|6||3674||2003||Intel Corp.'s Centrino technology is expected to give notebook PCs another boost as the year progresses. Centrino has built-in wireless networking capability and enables longer battery life.|
|7||4899||2004||The Bells are increasingly seeing themselves as wireless companies. SBC and BellSouth Corp. jointly own Cingular Wireless which is the largest U.S. wireless provider. They are planning for broad installation of high speed fiber lines that will enable customers to get fast Internet connections, phone service and high-definition television in a single package.|
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