Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
2. Emotional: Segment customers according to the personal emotional needs of the segment.
B. Needs to avoid sources of anxiety
3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns
Segment's approaches to limit on spending
Segments with preferences for periodic or one time payment
|1||3571||2000||The NIC is somewhere between Netpliance Inc.'s I-opener which sells its hardware and then asks the customer to sign up for their Internet service for a year or more and the PC at the other end.|
|2||3652||2002||Unlike the file-sharing programs, the majority of songs played via Rhapsody can not be permanently saved or burned onto a CD.|
|3||6141||2005||Credit-card companies have long pushed to get landlords to accept their cards for rent, and recently they have made it easier for owners and managers to accept cards. Residents tend to use credit cards for one-time payments, such as a deposits, more than for monthly payments for rent.|
|4||7372||2004||The product lifecycle management software industry is developing but the market remains crowded with large firms, start-ups and midsize players. Arena Solutions leases software, rather than sells it outright. The company keeps the software on its servers, doling it out per customer need. Intuit uses the company to track its product data and any changes to software packaging.|
|5||7997||1987||At Women at Large Systems, unlike other health salons, there are no contracts, initiation fees, dues or membership fees. Clients pay on a monthly basis only for those months in which they attend classes.|
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