Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Segments who might face psychological spending limits

Sensitivity to the price of a component of the product

No. SIC Year Note
1 3661 2002 The $499 Razor Zayo is thin and uses the same Pocket PC processor and memory as the Toshiba Pocket PC E740. It can be set on battery-saving mode when working on e-mails or the calendar. However, music or videos quickly sap the batteries.
2 3800 1990 The Automatic Hearing Aid needs no mercury, zinc or air batteries.
3 3861 2000 Picture takers typically take three times as many pictures with digital cameras as they do with film.
4 3999 1993 Thermos Co. introduced the Thermal Electric grill–it's clean, compact, stylish, & convenient. It cooks food evenly while using half the energy of other electrics.
5 4100 1986 UPS is switching to distance-based pricing for domestic air shipping. Rather than relying solely on a package's weight, it will factor distance into the rates. As a result, charges for long-distance deliveries will rise as much as 28%, while shorter air deliveries will cost as much as 40% less. Overall, prices for domestic air delivery will rise about 5%.
6 4111 1989 Federal Express is junking its flat-rate price structure and will now charge for its package-delivery services according to the distance a parcel travels. So rates will go down for short-distance packages and up for long-distance. One year ago, UPS did the same thing.
7 6321 1990 Insurers used to lump small and large employers together & charge all an average cost. But company began charging according to the health profile of individual workers. When someone at a small company gets sick, the company has to bear full cost of increased risk. This passes part of cost to customer.

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