Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Segment's approaches to limit on spending
Customer segments with preferences for price point alternatives to the present product
Lower price point

With less Reliability

No. SIC Year Note
1 3792 1997 Most customers who buy motor homes for the first time buy a used motor home.
2 4813 2003 AT&T is going to try internet calling for a second time using VoIP technology. VoIP allows users to make phone calls over Internet data networks. AT&T is doing this to compete with Bells.
3 4813 2005 About 200 companies now offer Internet phone services, which deliver calls via broadband lines using VoIP, or voice over Internet protocol. By breaking voice into data packets, VoIP offers low-cost long-distance calling and features not available with regular phone services. About 1 million people are currently using VoIP service.
4 7375 1999 Bridge, one of the traditional suppliers, has responded to the low-end Internet based competitors by introducing a low-end customer package of its own which is delivered over the Internet for only $75 per month.
5 8059 2001 In handling health needs, assisted living facilities are quite different from nursing homes. Despite nursing homes' chronic problems with short staffing, those the size of leading assisted living homes – about 90 residents – average two registered nurses and two or three licensed practical nurses on duty at all times. An assisted living leader says it usually has one registered nurse on duty for eight to 12 hours during the day and none the rest of the night. Nursing homes also have to have an on-call medical director. Assisted-living homes rely on residents' own outside doctors. While nursing homes are supposed to meet numerous federal requirements, assisted-living homes face only state regulation. In about half of the states, they come under antiquated rules covering "board and care" group homes. And in most states, assisted-living facilities are only allowed to prompt residents to take medication and not administer any.

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