Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

2. Emotional: Segment customers according to the personal emotional needs of the segment.

B. Needs to avoid sources of anxiety

3. Economic limitations: Segment customers according to the limitations set by their economic interests and concerns

Savings of potential product vs. current solution
Level of savings over the current product cost system

Low-product saves 10% or less of current solution cost, including user time

No. SIC Year Note
1 6141 2004 A core group of customers kept the Diners Club card because the card allowed them to exchange rewards points for miles with any major U.S. airline, something you cannot do with American Express Co.'s credit card.
2 7372 2000 Imagex is a printing company based online. The firm has a digital library of custom printed business materials. This can cut customers printing costs by as much as 10%. Imagex has virtually no competition among Fortune 500 firms.

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